Artist Matthew Burrows started the Artist Support Pledge initiative in March 2020 to alleviate some of the stress the pandemic has caused, when many artists suddenly found themselves without work. Exhibitions and sales shut down and teaching and technical support became difficult to access. The project, which he launched on his Instagram page, “...was really a response to the current situation, a creative solution to how I might help myself but also friends and colleagues through this period, by utilising the generosity of the arts community—which is abundant,” Burrows told Artnet News.
The idea is simple: artists who commit to the pledge post images of work for sale for no more than £200 ($230) and each time their sales reach £1,000 ($1,155) they promise to buy another artist’s work for £200.
“I realized the work needed to be cheap enough to make selling it an act of generosity, but also I needed to make that infectious,” Burrows says, “generosity creates generosity.”